VR/AR: The Evolution of Location-Based Entertainment

Easy accessible metrics on the market dynamics of virtual and augmented reality in the location-based entertainment industry.
Click on the button to download the Location-Based xR Intelligence Service brochure, which provides further detail on features and benefits of the subscription service and includes a list of specific report topics.


With billions of dollars invested by sophisticated VCs and private equity firms in virtual and augmented reality technology companies profiled in our market reports, location-based entertainment (LBE) is an emerging area that warrants focused attention.

Greenlight Insights through its research and conferences is a leader in tracking, assessing, and forecasting the VR/AR outlook for location-based entertainment companies. Our research covers the companies and VR/AR opportunities continuously evolving in the LBE economy. New business models formed by channel-specific companies are disrupting and displacing the traditional way of doing business in location-based entertainment.


Featured Reports:
ImageTitleDate
Global Virtual Reality Industry Report 2021
Global Virtual Reality Industry Report 2021May 2021
The State of Location-Based Virtual Reality in China 2020
The State of Location-Based Virtual Reality in China 2020March 2020
Location-Based Virtual Reality: 2020 Q1 Update
Location-Based Virtual Reality: 2020 Q1 UpdateFebruary 2020
Location-Based Virtual Reality Taxonomy, 2020
Greenlight Insights Location-Based Virtual Reality Taxonomy, 2020February 2020
VR/AR & Out-of-Home Entertainment at CES 2020
VR/AR & Location-Based Entertainment at CES 2020: Building Better BusinessJanuary 2020
IAAPA 2019: Virtual Reality Highlights
IAAPA 2019: Virtual Reality HighlightsNovember 2019
XR Summit at IAAPA 2019
XR Summit at IAAPA 2019November 2019
Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment Leaders
Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment LeadersOctober 2019
Leading Content in Location-Based VR Entertainment
Leading Content in Location-Based VR EntertainmentSeptember 2019
2019 Location-Based Virtual Reality Industry Report
2019 Location-Based Virtual Reality Industry ReportJuly 2019
Location-Based Virtual Reality: 2019 Q2 Update
Location-Based Virtual Reality: 2019 Q2 UpdateJuly 2019
Augmented Reality in Location-Based Entertainment
Augmented Reality in Location-Based EntertainmentJune 2019
2019 Location-Based xR Venue Operators Survey Report
2019 Location-Based xR Venue Operators Survey ReportMay 2019
Research Note: Virtual Reality at Internet Cafes
Research Note: Virtual Reality at Internet CafesApril 2019
Is Smaaash Entertainment the Next Location-Based Virtual Reality Mega-Chain?
Is Smaaash Entertainment the Next Location-Based Virtual Reality Mega-Chain?March 2019
2019 Virtual Reality Consumer Report
2019 Virtual Reality Consumer ReportMarch 2019
Location-Based Virtual Reality: 2019 Q1 Update
Location-Based Virtual Reality: 2019 Q1 UpdateMarch 2019
Location-Based VR Highlights from CES 2019
Location-Based VR Highlights from CES 2019January 2019
The State of Location-Based Virtual Reality in China 2019
The State of Location-Based Virtual Reality in China 2019December 2018
IAAPA 2018: Trends in Location-Based xR
IAAPA 2018: Trends in Location-Based xRNovember 2018
Location-Based Virtual Reality: 2018 Market Report
Location-Based Virtual Reality: 2018 Market ReportSeptember 2018
The Future of VR eSports: Market Report 2018
The Future of VR eSports: Market Report 2018August 2018
LBVRE Market Report Q4 2017 Update
Location-Based Virtual Reality: 2017 Q4 UpdateNovember 2017
2017 Location-Based Virtual Reality Industry Report
2017 Location-Based Virtual Reality Industry ReportJune 2017
Market Analytics
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