A newer version of this research is available: 2018 Virtual Reality Consumer Report

2017 Virtual Reality Consumer Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer use, spending, and sentiment of major products, applications, content, and more.

Released: May 2017

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2017 VR Consumer Data
Total U.S. Respondents
2,010
Headset Owners
900
Tables & Charts
37
Now in its 3rd year, the 2017 Virtual Reality Consumer Survey provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.

Report Benefits:

  • Examine demographics & usage dynamics
  • Discern purchase drivers
  • Understand the role of content, pricing and more
  • Identify what’s next social VR


    • Consumer Flash Notes

    Consumer Flash Notes help create selling stories for executive presentations. The reports provide data-based roadmaps for product development, marketing, consumer engagement and more.

    All Consumer Flash Notes feature survey data and analysis of more than 2,000 respondents, providing must-have insights and information product managers, strategic planners, and marketers.

    generation vr
    vr cultures
    millennials vr
    vr pricing
    vr games
    social vr
    vr marketing
    vr topics
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    Survey Overview

  • Greenlight Insights conceived and wrote all questions and materials used in the survey.
  • Denominator for this survey is internet-connected U.S. adults.
  • Survey is designed to be <15 minutes in length with three main sections: demographics, attitudes and preferences, and adoption trends.


    • Demographics

  • Demographics include age, income, education, household size, gender, race, employment, and zip code.
  • Technology adoption includes device ownership, smartphone use, active app use, social media use.


    • Data Quality

  • Respondent Quality: Each year, we employ Research Now for survey sampling and/or to deploy our survey. To ensure data quality, Research Now authenticates all respondents and further validates against third-party data sources. Additionally, flash/cookie-based technologies are used to ensure there are no duplicate respondents. Industry standards for screening bad completes are used such as red herring questions and monitoring time for speeders.
  • Response Quality: Free response qualifying questions are used to validate whether a respondent had truly adopted the technology. All free responses are reviewed and coded by Greenlight Insights—respondents with invalid answers are not included in overall adoption metrics.