360-degree video is one-way consumers can have a VR experience without spending a lot of money or having to go out of your way to find a location that can provide you with the top-of-the-line VR equipment. You may even have experienced 360-degree video without realizing it. This style of VR is becoming more popular on the internet especially on Facebook and Youtube. 360-degree videos are accessible to everyone with internet access. Consumers can find them on a computer or laptop using a mouse to navigate, or on a phone or tablet by just moving the phone around moves the view … Read More
Three Things You Needed to Know in August
Lytro Releases First Footage Shot By VR Light Field Camera Lytro publicly released its first footage from its light field camera, Immerge. Light field cameras capture images with a sensor similar to video or photography cameras, but can reconstruct the image captured in 3D through measuring light rays hitting the sensor. This reconstruction process allows for the adjustment of focus after the video or photo is taken. Visby CEO Ryan Damm said the new videos released are a good sign of what is to come. Visby is developing holographic light field technology for VR/AR. Damm believes that “holographic light fields are the … Read More
Snapchat Launches First 360-Degree Video Ad
Snapchat, the photo-sharing service turned social media network, published a 360-degree video advertisement last week to promote Sony’s premiere of “Don’t Breathe.” The ad was a short 10 second clip that leads to the full experience. An important, and oft-overlooked aspect of the campaign is that the video is not housed on the app. Instead, Snapchat users had to swipe up to access the full video on another webpage. Although this is not a new publishing platform for 360-degree video, it is another social medium that is welcoming the growth of 360-degree video. Snapchat is one of the most popular AR social … Read More
Nokia Lowers Price of Ozo Camera, Enters Chinese Market
On Monday Nokia announced intent to expand its professional 360-degree camera, Ozo, to the Chinese market. This entails a new permanent reduced price point from $60,000 to $45,000. VR and AR industry analysts, including Digi-Capital, expect the Asian VR/AR market to be more than double the size of the North American market by 2020. To head it’s distribution in China, Nokia has partnered with Chinese tech firm LeEco, which recently purchased Vizio for $2 billion. The partnership is beneficial beyond just distribution. LeEco will publish Ozo video content on its LeVR mobile app. The tech firm also has experience creative content experience through … Read More
Tribeca’s Virtual Arcade Highlights VR Artistry
Tribeca Film Festival happened last month and featured over 1,400 films. This year, Tribeca joined Sundance and other major film festivals to showcase VR experiences, educating storytellers and major publishers about the power of storytelling via virtual reality and 360 video. The Tribeca Film Festival featured a “Virtual Arcade” where attendees could try 13 VR experiences. As detailed in Greenlight VR 2016 Industry Report, such initiatives are important to the development of the virtual reality ecosystem. So what does this mean for the VR industry? Before 2016, the general sentiment around virtual reality in the film community was that it was “cool … Read More
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