VR Makes a Fashion Statement at New York Fashion Week

Alexis MacklinAnalysis

A new trend emerged from fashion week and it didn’t have anything to do with clothing. Leading fashion designers and retailers relied on virtual reality content to heighten the overall experience of their clothing lines. A large number of designers partnered with Intel to have their fashion shows featured in 360-degree videos. The videos were featured in an app available on Samsung Gear VR. The video gave everyday fans of New York Fashion Week a front seat to fashion shows. Designers Rebecca Minkoff and Sherri Hill also produced their show in 360-degree video, partnering with Zeekit and 360RIZE respectively. In Greenlight Insights’ 2016 … Read More