Virtual and augmented reality have proven to be successful tools brands and businesses could use in marketing campaigns. Experts are not just advising for businesses to invest in VR and AR experiences for the future to promote their brand, but now. Businesses are using VR and AR experiences to get ahead of the competition now while these experiences are still uncommon. Consumers Feel Engaged with Brands that Sponsor VR Experiences Over 60 percent of over 1,200 consumers said they would feel more engaged with a brand that sponsors a VR experience in Greenlight’s 2016 Virtual Reality Consumer Adoption Report. Over half of … Read More
SIGGRAPH 2016 Recap: Accelerating Interdisciplinary Use of VR and AR
SIGGRAPH’s five-day conference was one of the largest educational conferences focusing on computer graphics and interactive techniques. The event featured virtual reality and augmented reality as the emerging technology in many different industries. With the tagline, “Render the Possibilities” attendees saw how virtual reality and augmented reality could affect their industry. Research and Students Light a Future Path for AR and VR VR and AR are emerging industries in both the economy and in research. University students are researching different technologies to help build standards and innovating to improve the field. SIGGRAPH showcased student work in the VR Village and Emerging Technology … Read More
AWE Wrap: New VR & AR Tools Help Brands Create Interactive Experiences
Each June, the Augmented World Expo 2016 arrives in Santa Clara, CA and focuses on augmented reality, virtual reality and wearable technologies. This year, the overall mood of the conference was optimistic with many claiming that 2017 will be the year of AR. With 200 exhibitors, 200 speakers, and more than 4,000 attendees, the rapidly evolving AR and VR ecosystem was on display. Many topics and products were highlighted, but the three things you need to know from the 2-day conference are the interdependence of AR and VR platforms, the increasing availability of tools, and new solutions for creating branded … Read More
