Written by Chenlu Wang, Greenlight Insights Analyst, Beijing While Facebook, Google, Sony, Samsung and other international companies are leading the VR industry, China’s consumer VR market has started to boom, initially emerging in 2014. According to Baidu search index, China consumers’ interests in VR began to rise in December 2015 and are showing a vigorous growth after February 2016. China’s domestic VR ecosystem has begun to form a solid foundation from headset hardware to system software, from content production to haptic interactions, from the professional media to the industry community. The VR industry in China is no longer about the cheap production of … Read More
Nokia Lowers Price of Ozo Camera, Enters Chinese Market
On Monday Nokia announced intent to expand its professional 360-degree camera, Ozo, to the Chinese market. This entails a new permanent reduced price point from $60,000 to $45,000. VR and AR industry analysts, including Digi-Capital, expect the Asian VR/AR market to be more than double the size of the North American market by 2020. To head it’s distribution in China, Nokia has partnered with Chinese tech firm LeEco, which recently purchased Vizio for $2 billion. The partnership is beneficial beyond just distribution. LeEco will publish Ozo video content on its LeVR mobile app. The tech firm also has experience creative content experience through … Read More
Greenlighting China: Chinajoy, Alibaba, Xiaomi Top Chinese VR News This Month
China’s biggest entertainment exhibition show Chinajoy closed with more than 330,000 attendees, marking the biggest Chinajoy event ever in its 19 years of history. There is no doubt that virtual reality was the biggest theme of this year’s event with over a third of exhibiting companies related to VR. From headsets to peripherals and content to enterprise solutions, the show provided a great opportunity for VR companies to reach out to a bigger consumer audience. During and after the show, media was bombarding attendees who were interested in interactive entertainment with a strong message: VR is here, and it has never … Read More
Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market
Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path in the dark. With unforeseen speed and smarter business ideas, China businesses want to stand at the center stage for VR. HTC is working in full force on VR in China HTC has made a lot of big moves recently. … Read More
Greenlight’s Beijing Event Highlights the Emergence of China’s VR Market
Greenlight VR hosted a special research briefing for invited guests in Beijing, China, featuring cross-border insights and strategies for corporate executives, investors, and entrepreneurs. The event showcased Greenlight VR’s findings from the 2016 Virtual Reality Consumer Adoption Report, which was released early this week. Eddie Lou, Managing Director of Greenlight VR’s Beijing office, lead a panel that discussed the VR industry between the U.S. and China markets. The panel featured executives from Baofeng, VRision, and uSens. Key themes from the panel were: What are the drivers of China’s VR/AR market development? Analysts expect the market for virtual reality in China to grow to … Read More
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