Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone HMDs to console-based and PC-based HMDs, there is more variety in the consumer marketplace than ever before. It is the responsibility of content creators, marketing firms, distributors, and hardware manufacturers to know the nuances of key market segments and how best to grow.” … Read More
