A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% of the tweens and teens said they would ask their parent for a virtual reality device. This first-of-its-kind industry analysis from Greenlight VR and Touchstone Research seeks to shed light on the potential impact of consumer VR headsets in 2016 and beyond. The survey … Read More
