Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” However, there’s even better news for brands’ bottom lines: 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t. “We’re seeing specific VR activities have unique emotional footprints, offering fascinating insights for those who are considering their VR strategies,” Steve Marshall, svp of research and consulting for Greenlight VR, said in a statement announcing the findings. Even those who … Read More
New Infographic: The Social Impact of Virtual Reality Marketing
“Every Gear VR has been on at least ten heads,” John Carmack, Oculus’ CTO, said at the 2015 Game Developers Conference. Marketing professionals hoping to associate their brand with the excitement and promise of new technologies should take note of virtual reality. The results from a study from Greenlight VR and Touchstone Research suggest strong word-of-mouth marketability associated with virtual reality campaigns. “When someone tries virtual reality for the first time, it’s typically a priceless experience. For brands daring enough to experiment in the space, the word-of-mouth benefit is extremely high. According to our research, consumers react very favorably to … Read More
The 2015 Virtual Reality Consumer Infographic
Featured on FastCompany, eMarketer, VentureBeat, Yahoo and dozens of other media outlets, the 2015 VR Consumer Report is a landmark report to help innovative leaders design better consumer VR products and create winning go-to-market strategies. The full report is available for purchase on Greenlight VR’s website. However, we are excited to share this free Infographic with key insights from the study. Click To Download A Free Infographic Thank you to our friends at CubicleNinjas, who designed this great infographic.
