Virtual and augmented reality have proven to be successful tools brands and businesses could use in marketing campaigns. Experts are not just advising for businesses to invest in VR and AR experiences for the future to promote their brand, but now. Businesses are using VR and AR experiences to get ahead of the competition now while these experiences are still uncommon. Consumers Feel Engaged with Brands that Sponsor VR Experiences Over 60 percent of over 1,200 consumers said they would feel more engaged with a brand that sponsors a VR experience in Greenlight’s 2016 Virtual Reality Consumer Adoption Report. Over half of … Read More
People More Likely To Buy With Strategic Virtual Reality Use, According to New Study
Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” However, there’s even better news for brands’ bottom lines: 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t. “We’re seeing specific VR activities have unique emotional footprints, offering fascinating insights for those who are considering their VR strategies,” Steve Marshall, svp of research and consulting for Greenlight VR, said in a statement announcing the findings. Even those who … Read More
Consumers More Likely to Purchase from Brands that Sponsor Virtual Reality, According to Greenlight VR
Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and non-users alike, suggesting a powerful opportunity for marketers and other content creators. SAN FRANCISCO (July 18, 2016) — Greenlight VR’s latest virtual reality consumer research suggests a powerful opportunity for marketers and other content creators, as users and non-users alike express high interest and affinity for VR (download infographic). Among respondents, 71 percent agree that a brand that sponsors VR is forward-thinking and modern, while 52 percent would like to be associated with that brand. Additionally, 62 percent would feel engaged with a brand that sponsors a … Read More
New Infographic: The Social Impact of Virtual Reality Marketing
“Every Gear VR has been on at least ten heads,” John Carmack, Oculus’ CTO, said at the 2015 Game Developers Conference. Marketing professionals hoping to associate their brand with the excitement and promise of new technologies should take note of virtual reality. The results from a study from Greenlight VR and Touchstone Research suggest strong word-of-mouth marketability associated with virtual reality campaigns. “When someone tries virtual reality for the first time, it’s typically a priceless experience. For brands daring enough to experiment in the space, the word-of-mouth benefit is extremely high. According to our research, consumers react very favorably to … Read More
