In July, Road to VR Executive Editor Ben Lang and 2016 Industry Report contributor estimated HTC Vive out selling Oculus Rift, comparing Steam install base and survey data. Moreover, according to Google Trends data compiled by Greenlight analysts, HTC Vive has been a more popular search term over the last 3-months when compared to Oculus Rift. (Note: Playstation VR has recently surpassed both in interest level, but as a console-based headset.) However, Oculus’ latest announcements may give the headset manufacturer an advantage as the industry approaches the holiday shopping season. Oculus Will Focus on Social Experiences Mark Zuckerberg’s goal of integrating social integrations on a … Read More
VRLA Recap: AMD Hopes to Bring VR to Theaters
VRLA 2016 closed last week with 6,000 attendees, which is 40 times as many attendees that attended the first VRLA conference. Organizers also reported over 130 exhibitors and sponsors. The conference exhibited an overall mood of excitement and optimism about this still-raw industry. Many new products and platforms were announced and showcased at the conference, including a VR pod by AMD and Awesome Rocketship, a social VR experience, and numerous image-capture platforms and audio products. AMD Showcases Awesome Rocketship VR Pod During Keynote AMD and Awesome Rocketship partnered to create a VR pod called VenueVR Gateway. AMD wants to implement these VR pods in … Read More
SVVR 2016 Highlights Key Industry Developments
The Silicon Valley Virtual Reality 2016 conference and expo was held April 27-29. Featuring hundreds of speakers and demos, attendees were offered to wonder what is next for VR. Some of the most exciting developments came from exhibiting companies demonstrating new ways for people to interact in virtual reality. Companies Demonstrate How VR Will Enable New Social Interactions Many developers and content creators are focusing on creating social capabilities for VR in the form of multi-user environments. Currently VR experiences are solitary in nature, but shared experiences will grow an industry in size and structure. One of the biggest announcements of the conference … Read More
3 Expectations For Facebook’s Evolution of VR/AR
As part of Sean Whitmore‘s analysts regular responsibilities, he covered the conference and has shared his takeaways and potential implications for the future of Virtual RealitiesTM. On Tuesday, Facebook held its annual F8 developer’s conference. Facebook CEO Mark Zuckerberg shared the company’s 10-year road map, including Google Glass-like aspirations along with drones, solar-powered planes and bots. Here are my conclusions from observing the news coming from the conference. 1. Oculus form factor will evolve to eventually become a pair of wearable glasses with all-day comfort and styling. “Over the next 10 years, the form factor’s just going to keep on getting smaller … Read More
New Infographic: The Social Impact of Virtual Reality Marketing
“Every Gear VR has been on at least ten heads,” John Carmack, Oculus’ CTO, said at the 2015 Game Developers Conference. Marketing professionals hoping to associate their brand with the excitement and promise of new technologies should take note of virtual reality. The results from a study from Greenlight VR and Touchstone Research suggest strong word-of-mouth marketability associated with virtual reality campaigns. “When someone tries virtual reality for the first time, it’s typically a priceless experience. For brands daring enough to experiment in the space, the word-of-mouth benefit is extremely high. According to our research, consumers react very favorably to … Read More
