Despite high levels of media, investor and executive enthusiasm, consumers are still just beginning to warm up to virtual reality. On January 15, 2016, Greenlight VR debuted its yearlong series of webinars designed to address industry trends. The 60-minute discussion titled Understanding Tomorrow’s VR Consumer: A Global Perspective brought together international analysts including Sam Clough, Strategic Insights Director at SuperAwesome, and Ian McClellan, Market Insights Manager at Intel, to discuss wide-ranging consumer trends. Topics included consumer awareness of virtual reality at the category and brand levels, purchase intentions, content preferences, and concerns regarding this new technology. A particular area … Read More
Greenlight VR to Expand Consumer Research
Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone HMDs to console-based and PC-based HMDs, there is more variety in the consumer marketplace than ever before. It is the responsibility of content creators, marketing firms, distributors, and hardware manufacturers to know the nuances of key market segments and how best to grow.” … Read More
