Greenlight VR is pleased to announce that select presentations will now be available for download on Slideshare. Now everyone can obtain market intelligence from select Greenlight VR research reports. Today, we uploaded several slides from a presentation recently given to Hollywood studio executives at USC’s Entertainment Technology Center in Los Angeles, CA. During the presentation, Clifton Dawson, Greenlight VR’s Founder and CEO, asks four key questions: Is Virtual Reality Craze Really Just About Oculus? Will Consumers Outside Silicon Valley Embrace Virtual Reality? Should Madison Avenue Pay Attention to Virtual Reality As A New Medium For Marketer? What Types of Virtual Reality Content Will Resonate with Consumers? These questions … Read More
Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016
A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% of the tweens and teens said they would ask their parent for a virtual reality device. This first-of-its-kind industry analysis from Greenlight VR and Touchstone Research seeks to shed light on the potential impact of consumer VR headsets in 2016 and beyond. The survey … Read More
#VRCONSUMERS: What We Know About Consumers
Together with Touchstone Research, we are embarking on a landmark study of 2,250 U.S. survey respondents about their awareness and preferences for virtual reality products. The 2015 U.S. VR Consumer Survey will contain 100+ pages of quantitative and qualitative analysis, charts, graphs, tables, and expert research to illuminate what kids, millennials, and parents know, want and are willing to purchase. As we continue to plan, research, calculate, graph, and write over the coming months, we will share what we learn. Just search #vrconsumers on Twitter or visit this page to learn the latest insights about VR consumers. [twitter-timeline id=642835187894607872 username=inGreenlight]
Everything You Need To Know About VR Consumers In One Report
A 100-PAGE DATA-DRIVEN REPORT ALL ABOUT VIRTUAL REALITY CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective on consumer expectations for virtual reality. Using analysis from more than 2,250 U.S. survey respondents, including kids, millennials, and parents, the VR CONSUMER REPORT will help anyone investing in VR companies, designing a product or service, or researching consumer preferences understand what consumers really want. Click here to preview the table of contents (Pre-Sale: $595) About Greenlight VR Greenlight … Read More
