Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently capturing consumer interest. The 2016 Virtual Reality Consumer Report, set to release today, offers detailed findings from Greenlight VR’s recent survey of mainstream U.S. consumers on topics relating to experiences, attitudes and purchase intentions for VR hardware and content. More … Read More
3 Strategic Questions for Travel Marketers Using Virtual Reality
I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest in travel-based experiences by Gen Z and Millennials, who will be strong early adopters of virtual reality-enabled headsets. Surprisingly, Baby Boomers (51+) are also very interested in experiencing new destinations through virtual reality with 38% saying they are likely to try … Read More
Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016
A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% of the tweens and teens said they would ask their parent for a virtual reality device. This first-of-its-kind industry analysis from Greenlight VR and Touchstone Research seeks to shed light on the potential impact of consumer VR headsets in 2016 and beyond. The survey … Read More
