SIGGRAPH’s five-day conference was one of the largest educational conferences focusing on computer graphics and interactive techniques. The event featured virtual reality and augmented reality as the emerging technology in many different industries. With the tagline, “Render the Possibilities” attendees saw how virtual reality and augmented reality could affect their industry. Research and Students Light a Future Path for AR and VR VR and AR are emerging industries in both the economy and in research. University students are researching different technologies to help build standards and innovating to improve the field. SIGGRAPH showcased student work in the VR Village and Emerging Technology … Read More
Virtual Reality Analytics is Back!
Greenlight Insights is proud to present Virtual Reality Strategy Conference, a special executive seminar with the insights, strategic frameworks and analytical tools for business leaders to ensure the long-term profitability of their development projects and portfolios. In March, Greenlight Insights hosted Virtual Reality Analytics Web Summit 2016, facilitating a conversation about the growing need for analytics and the emerging expanse of vendor solutions and techniques for the virtual reality industry. “User testing and tracking is essential to the development of what works for the virtual reality industry. This will help normalize the diverse market of hardware and content,” said Jody Medich, Director of Design, … Read More
Consumers More Likely to Purchase from Brands that Sponsor Virtual Reality, According to Greenlight VR
Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and non-users alike, suggesting a powerful opportunity for marketers and other content creators. SAN FRANCISCO (July 18, 2016) — Greenlight VR’s latest virtual reality consumer research suggests a powerful opportunity for marketers and other content creators, as users and non-users alike express high interest and affinity for VR (download infographic). Among respondents, 71 percent agree that a brand that sponsors VR is forward-thinking and modern, while 52 percent would like to be associated with that brand. Additionally, 62 percent would feel engaged with a brand that sponsors a … Read More
Virtual Reality Strategy Conference 2016 To Present New Rules For Experience Economy
We’re delighted to announce the theme for Virtual Reality Strategy 2016: Winning in the New Experience Economy: The New Rules. We like our event theme to be applicable to both the event itself as well as the current state of the industry. We always put a lot of time and thought into it, and decided to share with you how the 2016 theme came about. Since 2014, the central theme of our research has been Advancing the Future of Virtual Reality with Insight – because we started the company in admiration of the creativity and commitment of the innovators dedicated … Read More
Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market
Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path in the dark. With unforeseen speed and smarter business ideas, China businesses want to stand at the center stage for VR. HTC is working in full force on VR in China HTC has made a lot of big moves recently. … Read More
