Racing fans can now get a first-look experience of what it is like to race Formula E cars in Virtually Live‘s first public VR application. The company’s free application in partnership with FIA Formula E is now available on the Steam Store. The experience will feature highlights from the 2015/2016 season at the Long Beach, Berlin and London ePrixs. The free VR experience will feature multiple perspectives from the first-person view of the drivers and multiple points around the track and clubhouse. Virtually Live CEO Tom Impallomeni said, “Virtually Live is about putting the fan in the experience, and we are … Read More
Virtual Reality Strategy Conference 2016 to Address Growth and Monetization
VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016 VR Industry Report. SAN FRANCISCO—Greenlight Insights’ Virtual Reality Strategy Conference 2016, will take place Nov. 1-2, at the Hilton Hotel San Francisco, focused on the theme, “Winning in the Experience Economy: The New Rules.” The program, crafted for executives seeking actionable insights to fast-track their initiatives for virtual and augmented reality, will address the industry’s challenges of growth and monetization head on. Conference Chair Clifton Dawson said, “Greenlight is curating this year’s event for those executives in need of a … Read More
Snapchat Launches First 360-Degree Video Ad
Snapchat, the photo-sharing service turned social media network, published a 360-degree video advertisement last week to promote Sony’s premiere of “Don’t Breathe.” The ad was a short 10 second clip that leads to the full experience. An important, and oft-overlooked aspect of the campaign is that the video is not housed on the app. Instead, Snapchat users had to swipe up to access the full video on another webpage. Although this is not a new publishing platform for 360-degree video, it is another social medium that is welcoming the growth of 360-degree video. Snapchat is one of the most popular AR social … Read More
