Greenlight Insights releases China Virtual Reality Ecosystem Map to preview China-specific market trends and key companies.
BEIJING – Greenlight Insights, the leader in market research for the virtual and augmented reality industry, announced their partnership with iResearch in addition to the release of the China Ecosystem Map today. The China Ecosystem Map is a web-based version of Greenlight Insight’s industry-leading reference architecture that provides an overview of today’s virtual reality landscape in China to help industry professionals make sense of the quickly developing industry.
The China Ecosystem Map is also an overview of what’s to come in Greenlight Insights’ upcoming China Market Study, co-authored by iResearch. The China Market Study will feature an in-depth market study including China-specific market trends and key companies.
“With over a billion dollars of Chinese investment in the first quarter of 2016 in the AR/VR field, China’s domestic VR ecosystem has begun to form a solid foundation,” said Eddie Lou, Greenlight Insights’ Director of Operations in China. “Headset hardware, system software, haptic interactions and content production has made the Chinese market complicated to understand. However, as with many disruptive trends, market confusion arises as new vendors strive to be heard and existing vendors attempt to reposition their products.”
A Visual Guide to China VR Vendors and Technologies
To cut through the confusion, Greenlight Insights continuously analyzes and categorizes organizations and their products into a comprehensive reference architecture and places them into the China Ecosystem Map.
The China Ecosystem Map:
- Provides a precise categorization of the China virtual reality industry
- Depicts current relationships between products, technologies, and companies
- Highlights regional differences between China and the US
To better explore the China Ecosystem Map, it is available for download via Greenlight Insights’ website. To be notified when the China Market Study is available for download, head to www.greenlightinsights.com/reports/2016-china-market-report/.
About iResearch
iResearch is the leading provider of online audience measurement and consumer insights in China. iResearch helps clients harness the power of the Internet with premium data products, analytics and consulting services. These products enable clients to better understand China’s Internet sector and enhance profitability and competitiveness. Visit www.iresearchchina.com for more information.
About Greenlight Insights
Greenlight Insights is the industry leader in business intelligence for the virtual and augmented reality global market. By maintaining the most comprehensive dataset on companies and consumer behavior, Greenlight Insights provides global technology companies, Fortune 500 brands, and innovative startups proprietary research and advice to make better strategic decisions about the New Experience Economy™. Visit www.greenlightinsights.com for more information.
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Media Contact:
Stevi Rex
Greenlight Insights
585.708.9476
