Last December, Greenlight Insights introduced the Virtual Reality Industry Monitor as a comprehensive and ongoing study of executives in the virtual reality industry. This month, Greenlight Insights announced additions to the list of partners that help offer the data transparency the industry wants. In partnership with SVVR and VRplay, Greenlight Insights will survey and interview thousands of industry participants on executive attitudes, product planning, and business verticals to further develop industry benchmarks, while offering researchers, strategists and executives the data and transparency they need to innovate confidently.
“Understanding how innovators across different markets are building businesses and what their expectations are for the emerging medium is a responsibility Greenlight Insights takes very seriously, so we are excited to partner with the largest virtual reality communities around the globe,” said Clifton Dawson, CEO of Greenlight Insights.
“We’re excited to partner with Greenlight Insights because we want to work with the global VR community on research that brings more people closer to the China market. This partnership will help the international audience realize the enormous growth opportunity in China’s consumer virtual reality market and explore exciting new opportunities, ” said Kevin Pan, Founder of VRplay.
Partners on the study include the Silicon Valley Virtual Reality (www.svvr.com) and VRplay, the largest VR community for Chinese VR/AR enthusiasts and developers. New partners and preliminary result updates will continue to be released.
A report with highlights from the Virtual Reality Industry MonitorTM is currently available for pre-order.
About Greenlight Insights
Greenlight Insights is the industry leader in business intelligence for the virtual and augmented reality global market. By maintaining the most comprehensive, specialty dataset of information on companies and consumer behavior, Greenlight Insights provides global technology companies, Fortune 500 brands, and innovative startups proprietary research and advice to make better strategic decisions. Visit www.greenlightinsights.com and follow @AskGreenlight on Twitter.
