Why You Need to Attend Engaging Consumers in the New Experience Economy

Alexis MacklinEvents

Greenlight Insights is excited to host a webinar on Sept. 8 about its current consumer research report, 2016 Virtual Reality Consumer Adoption Report.

As the VR/AR market gears up for growth, experience marketers find themselves ill prepared with research-driven strategies. Greenlight Insights will present strategic frameworks and actionable insights from its latest consumer research to help prepare you for the new experience economy.

Who Should Attend?

  • Agencies
  • Content Providers
  • Platform Providers

Questions You Need Answers to

  • What verticals are peaking consumer’s interest?
  • What payment models can be successful for different VR content?
  • What types of VR content should be social?
  • Are consumers interested in VR content from larger brands?
  • What VR advertisements can be engaging for consumers?
  • Are consumers more interested in mobile or higher end headsets?
  • Who pays for it and why would they?

Why You Should Attend

  • Top highlights from the 2016 VR Consumer Adoption study
  • Tested theoretical frameworks for measuring engagement
  • Panel of consumer research and marketing professionals
  • Interactive Q&A
  • Special guest: Kirk Kristofferson, Professor of Marketing at the W. P. Carey business school
  • Learn how consumers envision VR factoring into their daily lives
  • Understand how to create and measure content that truly engages

Join us on Sept. 8 at 12:30 EST/9:30 PST for Engaging Consumers in the New Experience Economy webinar.